The key is to set realistic customer expectations and then not to just meet them, but to exceed them – preferably in unexpected and helpful ways. Richard Branson
A Wonderful Serenity Has Taken Entire Soul Like - The 1987 United Nations Brundtland Commission first defined sustainability as, “meeting the needs of the present without compromising the ability of future generations to meet their own needs.
Storytelling goes beyond merely providing your customers with information. It enables you to create a deeper, more emotional connection between your brand and customers.
Paul Rand paraphrased Ludwig Mies van der Rohe when he said, "Don't try to be original. Just try to be good." That's my appropriately unoriginal piece of advice.that the purpose of creativity is not originality, but expression. It just so happens that when we express ourselves well, it tends to be original.
